Houston, TX [May ‘23] - Moresh, the ambassador of authentic Moroccan olive oil to the North American market, is thrilled to announce its participation in the upcoming Summer Fancy Food Show. Following its successful launch during the Winter Fancy Food Show in Las Vegas, Moresh has experienced remarkable growth, including its introduction at popular retail giants Costco, Loblaw’s, and Ahold Delhaize. The brand's expansion continues, with plans to penetrate more U.S. and Canadian grocery retail stores in the near future.
Moresh is a premium, award-winning Moroccan olive oil and condiments brand that perfectly caters to the increasing consumer demand for healthier, high-quality food options. The extra virgin olive oil (EVOO) is sourced from the beautiful region near Marrakesh and meticulously cold-pressed in CHO's state-of-the-art, fully certified mill within hours of harvest to ensure maximum freshness. This process preserves all the natural goodness of the olive oil, packed with potent polyphenols known for their powerful antioxidants, anti-inflammatory, and anti-cancer properties, allowing customers to savor Moresh at its peak taste.
"We are delighted to see the overwhelming response from consumers regarding Moresh olive oil," said Wajih Rekik, CEO of CHO America. "The high level of satisfaction expressed by our customers reaffirms our commitment to providing a premium product that brings the authentic flavors of Morocco to their homes. We are proud to be recognized for delivering a product that meets and exceeds their expectations."
Moresh extra virgin olive oil has been recognized for its premium quality and flavor profile with a silver award at the New York International Olive Oil (NYIOOC) 2023 in addition to the gold medal at the China International Olive Oil Competition and a bronze medal at Zurich Olive Oil competition in 2022.
"We are excited to be part of the Moroccan pavilion at the Summer Fancy Food Show as Morocco serves as the partner country this year," added Wajih Rekik, CEO of CHO America. "This partnership highlights the rich culinary heritage of Morocco and our role in introducing Moroccan products that add a flavorful twist to everyday meals. Following the success of our olive oil, we anticipate significant growth for our olives as well. We are confident that consumers will embrace the authentic flavors and superior quality that Moresh offers."
Be sure to visit Moresh in the Moroccan Pavilion, booth 1522 at the Summer Fancy Food Show, where they will showcase their exceptional Moroccan products and provide a taste of the rich culinary heritage of Morocco.